Opportunity

Celebrate the 100th Anniversary of Prince Pasta

 

Objective

Create demand and excitement while revitalizing  the story of "Anthony" and a Forty plus year old TV commercial that proclaiming “Wednesday is Prince Spaghetti Day” which made the brand famous.

Strategy

Utilize a custom food truck to sample 2 kinds of Prince Pasta at local hot spots, events, and grocery stores in the Boston area.