Ocean Spray 

Bogs Across America Tour

Opportunity

Generate awareness and trail of Ocean Spray's new flavors of Juice, Crasins, and "On The Go" powdered drink mixes.  In addition drive consumers to retail and to the website.

 

Objective

Deploy a team of brand ambassadors to mega-events and guerrilla-style activations across the country to engage consumers with key talking points, sampling, blind taste test comparisons, and an interactive "Bog Master" presentation.

Results

4.6M

Samples enjoyed

151

Event Days

Traveled to

33

Cities

How We did it

We supplied:

  • CDL Class B Tour Manager

  • Brand Ambassadors (up to 20 per market)

  • Contest Challenge Emcee

  • Costumed Brand Spokesperson in 33 major cities.

 

Some events included:

  • Andrews AFB Airshow

  • Marine Corp Marathon

  • Taste of Cincinati

  • Taste of Chicago

  • State Fair of Texas

  • Minnesota State Fair

  • North Carolina State Fair

  • Miami-Dade County Fair

  • Steele County Free Fair

  • MLB Spring Training (Florida)

  • Various MiLB Games

  • Boston -South Station

  • NYC - Penn Station

  • DC - _______ Station

  • Chicago - ________ Station

  • Fayetteville Dogwood Festival

  • Boca Raton Art Fest?????

Appeared on

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