Vlasic 

Farmer's Garden - Pickle Stand Tour

Opportunity

Launch Vlasic’s new farm fresh, all-natural pickles

 

Objective

Create instantaneous demand for new artisanal inspired product among primary grocery shoppers


Strategy

Bring the Farmer’s Garden experience directly to media taste makers and influencers and capitalize on consumer desire for healthy, fresh and convenient food

Results

152K

Samples enjoyed

(65% above goal)

308M

Impressions

generated

(301% above goal)

Traveled to

5

Markets

2X

Doubled retailer presence by year 2

Appeared on

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